A new study reveals that public support for solar farms in the UK continues to grow, despite persistent myths and misconceptions about this renewable energy source.

According to a survey conducted by Copper Consultancy, more than three-quarters of respondents support the development of solar energy in their local area. Additionally, over two-thirds stated they had changed their opinion in the past year, with 81% of them becoming more favourable towards the sector.

More than half of those surveyed believe that solar energy should be a priority in national planning decisions, particularly in the context of achieving net zero targets. Overall, support for solar farms has increased by 4% since 2023, reinforcing their position as the country’s cheapest source of power. However, there has also been a slight rise in opposition, highlighting the need to better communicate the benefits of solar farms.

Growing awareness of biodiversity and clean energy

One of the most notable changes has been the increased recognition of solar farms’ benefits for biodiversity. In 2023, 42% of respondents were unaware of their contribution to nature recovery, but this figure has now dropped to just 11%. However, there is still room for improvement, as only 13% of participants identified biodiversity as a key benefit of solar farms.

Chris Hewett, Chief Executive of Solar Energy UK, stated: "Solar farms are popular, and public support continues to strengthen. As more solar energy is deployed across the country and awareness increases, it is encouraging to see the nature benefits becoming more widely recognised. However, we must continue to enhance community engagement so that more people understand how sites are selected and the multiple benefits these projects bring."

Sam Cranston, Director of Energy Infrastructure at Copper Consultancy, added: "As concerns about climate change and energy security continue to rise, more people are recognising the crucial role solar power plays in securing a sustainable future."

Research confirms positive impact on wildlife

In addition, a recent study by the RSPB and the University of Cambridge found that solar farms in East Anglia host nearly three times as many birds as nearby arable land. Rachel Hayes, Consents and ESG Policy Manager at Solar Energy UK, commented: "The varied habitats found on well-managed solar farms provide true havens for wildlife, playing an increasingly vital role in conserving some of Britain’s most vulnerable species."

Education and community engagement as key priorities

While public understanding of site selection for solar farms has improved, only 10% of respondents correctly identified that access to the electricity grid is the main criterion. The industry faces the challenge of further educating the public on the benefits of solar energy, particularly in areas such as lowering energy bills, job creation, and contributing to climate targets.

The report concludes that, despite clear public support, developers must continue to address concerns and challenge perceived negative impacts. Through effective communication and close collaboration with local communities, the solar sector can solidify its role in the UK’s energy transition.