The French government will launch a nationwide communication campaign aimed at accelerating the electrification of energy uses as a central pillar of its ecological transition and energy sovereignty strategy. The initiative is part of the broader electrification roadmap presented in April and structured around 22 policy measures covering buildings, transport, industry, and public procurement.

The campaign seeks to promote electrification as a lever to reduce dependence on fossil fuels, stabilize energy costs, and support industrial competitiveness. According to government figures, fossil fuels still account for 58% of France’s final energy consumption, a share the authorities aim to reduce to 40% under the PPE3 energy planning framework.

Officials say electrification of end uses—powered by France’s low-carbon electricity mix—will help strengthen energy independence while contributing to emissions reductions and shielding households and businesses from fossil fuel price volatility.

Three priority sectors

The plan is structured around three main pillars: buildings, mobility, and industry.

In buildings, the government is targeting heating systems, renovation strategies, and the gradual phase-out of fossil gas in new construction. In transport, it is focusing on electric vehicles and charging infrastructure. In industry, the emphasis is on replacing fossil fuel-based processes with electric technologies across manufacturing, construction, agriculture, and related sectors. 

A particular focus will be placed on 100 “electrification territories,” where public support measures for households and businesses will be reinforced to accelerate uptake.

Key policy measures

The roadmap includes 22 measures designed to operationalise the electrification strategy.

Measure 1 establishes 100 electrified territories, targeting accelerated deployment of electric mobility infrastructure, support for phasing out heating oil in households, and planning for faster gas phase-out.

Measure 2 addresses electricity grid access, with reforms under consideration to streamline connection procedures for industrial projects and introduce temporary connection options to reduce delays.

Measure 3 prohibits advertising for fossil fuels, enforcing provisions already included in France’s climate and resilience legislation.

Buildings: accelerating heating electrification

Measure 4 supports the rollout of heat pumps, including integrated commercial offers covering installation, maintenance, and financing for low-income households currently using fossil fuel heating.

Measure 5 sets a timeline to end gas use in new buildings, with a full ban on gas consumption in new construction by 2030 and restrictions on gas systems in multi-family buildings from 2027.

Measure 6 reorients renovation subsidies toward electrification, prioritising projects that phase out fossil fuels, including changes to MaPrimeRénov’ rules from September 2026 and adjustments to social housing financing mechanisms.

Measure 7 aims to make state buildings exemplary, raising public procurement thresholds and targeting decarbonisation studies for high gas-consuming sites.

Measure 8 limits new gas connections, shifting cost responsibility to applicants from 2027 to favour electrified and district heating solutions.

Transport: scaling up electric mobility

Measure 9 expands social leasing schemes, with 50,000 additional electric vehicles targeted for low-income households in a new phase starting mid-2026.

Measure 10 increases purchase incentives for high-mileage drivers, with subsidies of up to €7,700 for eligible electric vehicle purchases until the end of 2026.

Measures 11 and 12 strengthen support for electric light commercial and heavy-duty vehicles, with enhanced subsidies tied to European manufacturing requirements. 

Measure 13 mandates full electrification of state vehicle fleets by 2027.

Measure 14 sets out a national charging infrastructure plan, aiming to expand highway charging capacity fivefold, including facilities for heavy-duty vehicles.

Industry, agriculture and service 

Measure 15 supports electrification in craft businesses, including new financing tools via Bpifrance from May 2026.

Measure 16 targets construction equipment electrification, backed by Ademe funding programmes.

Measure 17 promotes electric agricultural machinery, extending the E-Trans programme.

Measure 18 increases support for heat pumps in agricultural greenhouses, via energy savings certificates from September 2026.

Measure 19 encourages electrification and hybridisation in the fishing fleet, aiming to equip 500 vessels by 2030.

Measure 20 expands support for industrial electrification technologies, including heat pumps, electric boilers, and mechanical vapour compressors.

Measure 21 focuses on decarbonising major industrial sites, through updated funding rounds and large-scale electrification projects.

Measure 22 introduces long-term electricity contracts, enabling access to renewable-based supply agreements of 8 to 10 years, targeting up to 1 GW of contracted capacity from 2027.

Authorities present the plan as a structural shift toward an electricity-based energy system, leveraging France’s low-carbon generation mix to reduce fossil fuel dependence, improve price stability, and reinforce industrial resilience.

The government argues that electrification across end uses represents a key tool to meet climate targets while maintaining economic competitiveness in a context of global energy uncertainty.